Every hour your sales team spends filling their diaries is an hour they're not selling.

Vocara is your human-led, agent-supported outbound function, booking qualified meetings your sales team can close. Experienced humans on the phone. Agents do everything else.

Get your team back to selling.

How Vocara works

We automate everything except the conversation.

AI agents build your strategy, your list and your campaigns. Humans review and sign off everything before it goes live. Once a prospect engages, humans take over, because conversations are what turn engagement into meetings.

That puts the most valuable resource in outbound, the human voice, only where a conversation is most likely to convert into a meeting.

Included in the monthly fee

  • An experienced BDR on your account
  • Contact data and all the tools
  • The call recording and evidence for every meeting
  • Pre-meeting talking points and likely objections for every meeting
  • Five AI agents: Genie, Rees, Cleo, Ayda and Benny
  • Sending infrastructure, set up and warmed
  • A 45-minute session every week: meetings in review and insights
Your team

Five agents do the legwork. People make every call that matters.

Each one is an AI agent with its own job. We set the direction and check everything before it reaches your market. Every conversation is human.

What you get

Meetings built to convert

Targeted, qualified, briefed and booked with commercial intent. Fewer wasted calls, less admin, and more of your sellers' time on deals that can close.

Every meeting we book meets four criteria, agreed with you before anything goes out.

  • 01
    ICP matchThe company matches the ideal customer profile we agree with you.
  • 02
    Persona matchThe person matches one of the personas you sell to.
  • 03
    A real needThey have a need from the list we agree with you.
  • 04
    The right timeThey're looking to act inside the window we agree.

Every booking is supplied with the call recording, a summary, the evidence against each criterion and pre-meeting talking points for your seller. You can follow the journey of every contact, from the list to the meeting.

Example meeting
For a company selling outsourced sales development
Sales Director, UK HR software company, 120 staff
Call recording14 minutes
Summary

Their two AEs are filling their own diaries and pipeline for next quarter is short. They've budgeted a first BDR hire but want to compare outsourcing before they recruit.

Qualification evidence
  • ICP match: UK B2B software, 120 staff, two AEs
  • Persona match: Sales Director, owns pipeline
  • Real need: pipeline short for next quarter
  • Right time: the hiring decision is due in January
Pre-meeting talking points
  • Open on the pipeline gap, not on outsourcing
  • Likely objection: "we'd rather hire". Show time to first meeting
Hiring a BDR vs Vocara

Is it more effective to hire a BDR in-house?

Sometimes it might be. But the real comparison isn't our fee against a salary. It's our fee against everything it takes to get a BDR booking meetings:

  • Recruitment fees, and a notice period before they start
  • Three months of ramp before they're at full speed
  • Management and coaching time
  • Tools, data and sending infrastructure
  • The risk of making the hire twice

Hiring makes sense when you're building a team of several, the infrastructure is already there and someone has time to manage them. For a first or second BDR, it rarely does.

Typical outcomes over your first contract, from the day you choose
Based on average figures, at 7 qualified meetings held a month, from the day you choose
MeasureHiring a BDRVocara
Total cost£53,500£32,500
Meetings heldabout 36about 40
Cost per meeting£1,468£819
First callweek 7week 3

You'd save about £21,000.

Check it against your numbers
Onboarding

Up and running in two weeks

Onboarding takes two weeks. From week three your campaigns are live and we begin calling the people who engage.

1Strategy, planning and design

We agree your ICP, personas and the needs we qualify against, then build and prioritise your target list.

You sign off the list
2Infrastructure build and set up

We write your email and LinkedIn messaging and sequences and set up your sending, on mailboxes that have been warming since you gave us the go-ahead.

You sign off the set up and go live
3Digital activation, conversation and qualification

Your sequences go live and we score engagement as people respond. Humans call the people who've engaged, qualify them against your four criteria and book meetings into your diary.

Every week during onboarding: one half-day session to review, sign off and brief the week ahead, no more than a day of your time in all. If we finish early, you get the time back.

Once we're running, it's 45 minutes a week: meetings in review, the insights from the data, and together we decide what to take into the following week.

See what the first 6 to 12 months would look like

Ready to get back to selling?

Book a call and we'll run your numbers with you: what it would take, what it would cost and what it should return.