Alec Harden-Henry, founder of Vocara
Twenty years in B2B sales and go-to-market. Now building the outbound function I always wanted to buy.
Vocara is built on what I've seen work across my career: the conversation is what wins the meeting, so that's where the human time should go. Everything around it, agents can now do. We automate everything except the conversation.
Vocara is my business, and I'm on every account. I sign off every strategy before it reaches you, and I'm the person you talk to when something needs to change.
Before Vocara
- 2026
Head of New Business, Air Marketing
Led new business for an outsourced SDR and BDR agency. Took over the end-to-end sales process from the CEO and closed deals myself. Built the qualification framework the business now uses as its CRM stage criteria, and designed the engagement-scored dialling queue that puts warmed contacts ahead of cold data.
- 2025 to 2026
Founding AE, RevvedUp
Owned the full commercial function for an AI-native account-based marketing platform, including its move from a managed service to a product-led model.
- 2023 to 2026
Founder and GTM consultant, Startup Growth
Helped B2B companies build sales engines they could scale: ICP definition, outbound playbooks, pipeline from a standing start, and C-level meetings with global brands for clients.
- 2019 to 2023
Commercial Director, then MD, Influence Network
First commercial hire at an influencer marketing technology business. Built the commercial function from zero without external investment, winning work with global agency groups and household-name brands across the UK, Europe, the US and Australia.
- 2006 to 2019
Agency, B2B sales and marketing
Agency account management for global technology brands, B2B sales and digital marketing, including six years in Dubai.
From people I've worked with
"My GTM secret weapon. Alec transforms complex strategy into simple, actionable plans."Craig Patton, repeat client
"The engine behind the company's sales and marketing. Quite incredible what he delivered."Helen Trickey, Conspiracy of Love
"There is a clear link between the work Alec and I did together and the successes our customers have since enjoyed."Darren Thayre, Google
"Completely shifted how I think about our ICP. He rebuilt our lead list, started outreach, and suddenly we were swamped with meetings."Madalin Chirila, Guidesight